The story of LEGO started in the early '30s when Ole Kirk Kristiansen used his carpentry skills to produce high-quality wooden toys. But, it wasn't until 1949 when Kristiansen started to roll out his red-and-white "Automatic Binding Bricks", that the products started to resemble the interlocking plastic bricks we know and love today. At the same time, the company rebranded itself as "LEGO" which is derived from the Danish words "Leg Godt" or to "play well". Kristiansen rebranded his toy so that it could embody his philosophy of creating quality toys that would help to foster children's learning and development.
Costco Australia carries different LEGO playsets which changes over time, but Kristiansen's original building block concept is a mainstay in our toy aisle, and not just in Australia but right around the world. Eighty years later, the LEGO company is still producing children's toys that truly benefit children's growth and development including motor skills development, mathematics as well as spatial awareness. And when your children play collaboratively, they exercise teamwork, communication and social skills.
If you're looking for a quality set or somewhere to start, try LEGO Classics which are LEGO’s original building blocks. Two other themes: LEGO Technic and LEGO City are also quite popular with our members at Costco. Other themes to explore that are more challenging and specialised, and that are popular with our preteen and adult audiences include: LEGO Star Wars, LEGO Marvel, LEGO Harry Potter, LEGO Ninjago, LEGO Friends, LEGO Ideas, LEGO Art, LEGO Creator, LEGO Creator 3-in-1, and LEGO Architecture. Last but not least are LEGO themes that are specially made for preschoolers and kindergarten children which include: LEGO Disney and LEGO Duplo. As you can see from our extensive list, LEGO isn’t just another toy made for children, they’re made to be enjoyed by all age groups. There’s a LEGO kit and theme to challenge the most skilled builder, and there's bound to be a suitable theme for you and your family!