The story of LEGO started in the early '30s when Ole Kirk Kristiansen used his carpentry skills to produce high-quality wooden toys. But, it wasn't until 1949 when Kristiansen started to roll out his red-and-white "Automatic Binding Bricks", that the products started to resemble the interlocking plastic bricks we know and love today.
At the same time, the company rebranded itself as "LEGO" which is derived from the Danish words "Leg Godt" or to "play well". Kristiansen rebranded his toy so that it could embody his philosophy of creating quality toys that would help to foster children's learning and development. Costco Australia carries different LEGO playsets which changes over time, but Kristiansen's original building block concept is a mainstay in our toy aisle, and not just in Australia but right around the world. Eighty years later, the LEGO company is still producing children's toys that truly benefit children's growth and development including motor skills development, mathematics as well as spatial awareness. And when your children play collaboratively, they exercise teamwork, communication and social skills. So if you're looking for a quality toy, look for the original LEGO building blocks. You'll also find two other LEGO series: LEGO Technics and LEGO City which are just as popular with our members at Costco.