Well like Elle Andy's greatest adventure

Elle Macpherson on how a wake-up call from her body birthed a business – and why she believes real beauty comes from deep within.

You’ve probably heard the saying, it’s what’s on the inside that counts. Well, it’s one that Elle Macpherson lives by – in more ways than one.

“Real natural beauty comes from deep within, not just appearances,” says the iconic supermodel, innovator and businesswoman. “That charisma, confidence and magnetism that makes people attractive over and above their appearance – that’s real beauty.”

And after more than four decades in the spotlight, countless magazine covers, two pregnancies, a glittering career and a burgeoning business portfolio, Macpherson is certainly an authority on the subject.

“I have always believed that when you’re well within, it shows on your skin,” adds the 59-year-old, who is more vibrant than ever. But back to 2014 and Macpherson, then approaching 50, was on the cusp of an intensely personal struggle.

“I realised I could no longer rely solely on my genetics for beauty or a healthy body,” she confides. “I felt rundown and irritable. I wasn’t sleeping well, I had low energy, I had sugar cravings and I felt uninspired and unmotivated. Basically, I wasn’t feeling myself and had no idea why.”

It was time for a change, so Macpherson made the decision to see groundbreaking PhD-qualified nutritionist Dr Simoné Laubscher. The visit changed the course of her life – and pioneered an entire industry.

“She created a potent nutritional greens protocol for me. In just a few weeks combining the greens with other lifestyle changes, I was feeling better than ever,” Macpherson says.

“The quality of my skin, hair and nails had improved, sugar cravings reduced, I regained my sense of vitality, my sleep improved, and my energy levels were higher than they’d been for a long time,” she continues. “I felt stronger with greater vitality.”

Elle Macpherson

That protocol was a potent composition of greens and almost 50 ingredients, carefully curated to work in synergy with each other and amplify each other’s effects to support all 11 systems of the body. Macpherson found the results to be so remarkable and effortless that she was inspired to start a new business.

WelleCo is the supermodel and entrepreneur’s eponymous ingestible beauty and wellness enterprise. “It is the tangible result of my heartfelt aim to bring everyone the natural solutions, wisdom and support that I have benefitted from through my own transformative wellness journey,” she says.

Two of WelleCo’s award-winning, veganfriendly products are now available in warehouses. “I’m so thrilled to be able to share these ingestibles with Costco, as each of them holds a special place in my heart – and my health,” Macpherson adds.

The Skin Elixir™ is a vegan blend of nutritional greens and skin-supporting ingredients in a convenient, bioavailable capsule. “Two capsules daily support healthy, glowing skin, collagen formation, skin healing and regeneration, skin firmness and elasticity while reducing free radicals formed in the body,” explains Macpherson.

“The Hair Elixir™ is designed to maintain thick, healthy hair. Two capsules daily help support the hair’s structural integrity and even help the body adapt to stress while supporting healthy thyroid function.”

Through WelleCo, Macpherson aims to educate and inspire, and help her community avoid the mistakes she made in the past. “To be completely honest – even as a model, as someone who needed to look their best all the time – I was convinced beauty was associated with ideals of youth and fitness, so I would run, watch my weight and care for my skin topically. I didn’t really understand the basics of wellness until I couldn’t ignore my body’s messaging,” she shares.

“I know now to be extremely careful with what I put into my body, treating it from within with quality wholefoods so my skin and hair can naturally look their best. [I want] to enable everyone to radiate their real beauty to the world through being well.”


“I know now to be extremely careful with what I put into my body, treating it from within...”


3 steps to well


Macpherson’s non-negotiables for improving beauty and wellness from within.

1. Drink plenty of water
“I have found that hydration is key for beautiful, glowing skin, so I try to drink three litres of water per day. I start each morning with warm water, lemon and ginger, then fill my WelleCo Hydrator Bottle to the top with cold water and add two teaspoons of The Super Elixir™ before breakfast.”

2. Inner beauty boost
“I believe the best facial is what you put inside your body. If my skin needs a boost, I start juicing four times per day … with lots of turmeric, ginger, garlic, green leafy vegetables, cucumber and The Super Elixir™. Zoning in on your microbiome is the way to heal from within.”

3. Dry body brushing
“I love dry body brushing and try to do it at least three times a week to stimulate circulation and lymphatic drainage, [and] clear my system of any toxins.”


Originally published in The Costco Connection, May/Jun 2023. Pick up the latest copy at your local warehouse or read it online.